20 Best SEO Tools in 2025 For Every Use Case

It’s geared towards SEO professionals, web developers, and site owners who need actionable insights and tools to improve their site’s search ranking and traffic. Ahrefs Backlink Checker is a tool for analyzing backlinks for any website, catering primarily to SEO professionals and digital marketers. It provides detailed insights into backlink profiles, aiding competitor analysis and effective SEO strategy development.

The sleekest demo in the world means nothing if your team hates using the software day-to-day. As an SEO tool for SEO agencies, Google Search Console is the non-negotiable foundation of any practical toolkit. While it shouldn’t be your only SEO solution, the insights it provides cannot be replicated by any third-party platform, making it an essential SEO Anomaly companion to more comprehensive tools.

• Many SEO professionals rely on it as a core tool despite its price, which starts at $29/month for limited features and $129/month for full access.
• Keywords Everywhere takes a different approach to pricing with its credit-based system.
• Updated for 2025 with the latest AI strategies + apps working now.
• The free plan allows up to 50 keyword queries per month, while paid plans start at just $5.99/month, unlocking more search data, trend tracking, and deeper listing analysis.
• This guide explores the 7 best affordable SEO tools that provide real value without the steep price tags of premium platforms.

It doesn’t offer advanced analytics, link-building features, or technical audits. For more in-depth SEO work or competitive analysis, external tools may still be needed. There’s a lot of data to digest, and beginners might feel overwhelmed at first. It also focuses mostly on content (not technical SEO or backlinks) so you’ll likely use it alongside other tools. While it’s a solid starting point, Ubersuggest does have limitations. Its data isn’t as detailed or precise as that of tools like Ahrefs or Semrush, and it lacks advanced features like in-depth competitor research or technical SEO auditing.

MarketMuse offers a sophisticated approach to content strategy that goes beyond basic SEO tools. Its competitive analysis and topic clustering strengths provide valuable insights for serious content strategists. SEO tools automate repetitive tasks like keyword tracking or audit reporting, making it easier to manage complex sites. They also provide data to back up strategic decisions, helping you choose better keywords, generate keyword ideas, or fix technical issues. With tools, you can spot trends, monitor progress, analyze competitors, and scale your work without sacrificing quality.

Best for monitoring your SEO performance and ROI

Reddico’s SERP Speed Test tool allows you to compare your page speed at keyword level with the rest of the pages ranking on page 1. See the number of referring domains, the number of backlinks, the domain and URL rating, and its Ahrefs Rank, a domain’s position in Ahrefs’s list of most powerful sites. Wordtracker Scout will help discover what keywords people search for when they’re ready to make a purchase. Get the related keywords, also known as semantically linked keywords, for any search with Keys4Up.

Quickly Build SEO Reports with Drag-and-Drop Widgets

For example, KW research on Ahrefs, Semrush and Moz Pro are likely to be slightly different from each other. And in some cases, you may simply prefer to take care of a single avenue of SEO work manually or with the help of an individual tool. Simply put, Ahrefs is one of the most powerful SEO apps on the market. If you are struggling to get more traffic and enhance your website performance, then use these website management tools and in-depth web analysis. More than 50 SEO Tools to keep track of your SEO issues and help to improve the visibility of a website in search engines.

The tool is a site crawler that can help you find broken links, duplicate content, and more with a quick analysis of your website. When it comes to competitive analysis, Moz Pro may be one of the best just because it offers more links than most of its competitors. There are more than 40 trillion links of data in its system and more than 700 million domains. It’s a more complete solution for link metrics than some of the best SEO software out there. Its reporting options are also generous; you can pull an unlimited number of reports on all plans.

You can add more locations if you’re an agency or a multi-location business. Creates and deploys schema to your site, eliminating the technical SEO headache of structured data implementation. SearchAtlas can save your work hours each month, especially for large sites and agencies. Whether you are a large company or a single site owner, reaching new audiences in different languages could be a great opportunity for your business. DeepL’s AI-powered translation gives you near-human quality for a very affordable price. For SEOs, it offers new opportunities to reach entirely new audiences.

You can go beyond just Semrush data by connecting 20+ other marketing data sources to further enhance your reports. If you are an SEO geek and need to make your own Schema data, but obviously can’t remember all details in your head, then I would recommend this tool. There are many generators, but all the others I’ve tested have a very small selection. It gives you some quick data on any page you are currently visiting. So as you can see in the photo it can give me quick info on meta, headings, internal links, images, schema and social media. In 2025, there are over 300 free and paid SEO tools on the market.