The 9 best SEO audit tools in 2025

This shows the pages on your website sorted by estimated search traffic they receive (from high to low). How your business chooses to utilize social media has SEO ramifications. Google and other search engines pay attention to your social media presence, followers, and engagement. If applicable, your Google Business profile is especially valuable for SEO. There are no hard-and-fast rules or predefined types of enterprise SEO audits. Instead, an enterprise SEO auditor will base the audit on the scope or budget of the project itself.

How to perform a technical SEO audit

“SEO Site Checkup runs through a fast audit of your site, checking for proper tags and surfacing any errors that might come up.” Utilize an SEO analyzer to monitor and analyze all the backlinks you have found or built for your website. Be the first to know when the links get SEO Anomaly lost and bring them back to life.

The crawl stats report is a hidden gem that gives you an insight into how Google is crawling your website. The most important things to look out for in this report are spikes or gaps in crawl requests, download size and response times. Follow the guidelines from the Coalition For Better Ads to make sure your ads are user-friendly and you’ll be golden. I recommend testing your site’s speed in both Google’s PageSpeed Insights tool and GTmetrix.

Build relationships and partnerships to grow the authority and reach of your site. Though taking these steps requires some careful foresight, their dividends will pay dividends down the road. While quick wins get you started, long-term strategies are what solidify your site’s authority and visibility over time. These foundational efforts build trust with both users and search engines. Site audit tools have the ability to identify all the 404s within your site. Once you identify them, fixing them is a matter of determining how important each link is to your linking structure and user experience.

I’m a studying Marketing Management (AP) at University College Lillebælt i Odense. I’m currently building my marketing career as a junior SEO specialist at Morningscore to improve my SEO skills. To check if your website is well-structured, use Google Analytics to track bounce rates, page views, and improve high-bounce pages. Test mobile-friendliness with Google Lighthouse and make sure your navigation is clear and easy to use. Analyze your WordPress site to detect critical errors and get actionableinsights to boost your SEO and get more traffic. Regular monitoring helps you improve your site, adjust to the latest algorithm updates, and stay on course.

If you’re considering a do-it-yourself approach, prepare to invest time and effort into learning the ins and outs of SEO. The costs here are more about time and potentially some frustration as you navigate the learning curve. Both SEO and programmatic SEO drive organic traffic to your website, but they achieve this in very different ways. While SEO can take months to build up, PPC campaigns can start driving traffic within minutes of launching.

See Bruce’s author page for links to connect on social media. This approach keeps your strategy sharp and ensures you’re always spending where you need it most. Set aside a portion of your SEO budget for unexpected challenges. This financial cushion ensures you can pivot without putting the rest of your strategy at risk.

Keyword Rank Checker

We’ll discuss this more in Step 2, but these are good questions to ask yourself when building internal links. These are essential tools for any website owner or SEO professional looking to improve their site’s ranking on search engine results pages. As part of the SEO Audit, you should analyze your backlink profile and identify any toxic links that might impact your rankings. We analyzed search queries and ensured each piece of content provided direct, concise answers to common user questions.

Types of website audits

• Linking your pages together is useful to both search engines and users.
• If your site is slow, people are going to go to one of those faster sites, increasing your bounce rate and hurting your rankings in search results.
• This is a 180-page document used by Google’s real human quality raters to evaluate content.
• It can also provide you with thorough recommendations for restoring, as well as improving your SEO.
• Some of them were simply excess header tags that had been created at some point in WordPress.

These are the sponsored results you often see above the organic listings. PPC allows you to buy immediate visibility, making it a fast-track option for driving traffic to your site. Your pages should each have unique titles, headings, and meta descriptions that include unique keywords describing their content. It’s important that every page you have targets unique keywords because if they target the same keywords, Google won’t know which one to show in search results. It’s also possible that you’ll lose rankings in Google search results since Google is dedicated to providing a positive user experience for its searchers. Search engine optimization isn’t a once-and-done digital marketing tactic.