How to Find Your SEO Ranking: A Step-by-Step Guide to Tracking Performance

Technical SEO is a foundational aspect of any comprehensive SEO strategy. They help ensure that your website and its content are visible, relevant, and accessible to your target audience through search engines. By understanding and strategically using keywords, you can significantly enhance your website’s potential to attract and engage visitors. On-page SEO (or on-site SEO) is optimizing individual web pages to rank higher in search engines. It focuses on content quality, keyword placement, meta tags, URL structure, and internal linking.

You can choose which type of rich snippet code you want and the tool will generate it for you. They make your content more user-friendly and Google clearly prefers content well organized. A few broken links here and there won’t be too much of a problem, but if you have too many of them, you might be in trouble. Having too many broken links on your site can be a sign of neglect and can eventually affect your SEO. However, there is no guarantee that Google will index all of those pages. Recently, Google stated they will give slightly more advantage to e-commerce websites that are using SSL certificates.

Use Relevant GBP Categories

Keyword research is the basis for any good strategy to get your website to rank higher on search engines like Google. Addressing these basic technical SEO elements can ensure your website is search engine-friendly, user-friendly, and well-positioned to achieve strong organic rankings. Links from other websites pointing to yours are needed to rank well in search engines. Billions of searches happen every day on search engines like Google and Bing. These search engines are the primary way people find products, services, and information online.

You’ll get a checklist for keyword optimizations and actionable insights for where to use it. This tool has a user-friendly interface similar to Microsoft Word, Google Docs, or Apple Pages. You can type directly in the platform to get real-time feedback regarding your keyword usage and recommendations for additional, related keywords. You could optimize your content accordingly to ensure your website appears in search results when users enter these queries.

Site Loading Speed

• By understanding what keywords to target and building your website content around those words, you can improve your site’s rankings in search results.
• By having backlinks from sites that are topically similar to yours, the search engine might consider your pages as valuable results for the given topic or niche.
• Google defines quality content as material that’s both helpful and reliable.
• Ensure product listings remain updated with automated syncs via ecommerce integrations like Shopify or internal processes to improve your chances of ranking in AI-powered snapshots.
• HTTPS encryption is a small ranking signal for the search engine that was announced by Google in 2014.

It’s also important to include terms related to the main terms people are searching for. They provide a kind of online word association to help Google know which results to show. Get more tips on mobile-friendly design to improve Google search ranking in our guide to improving your mobile conversion rate. Off-page SEO refers to actions taken outside your site to affect your site’s trustworthiness and authority by building the right inbound links and social signals. Two terms you’ll hear mentioned a lot when talking about SEO ranking factors are on-page SEO and off-page SEO. Now, some SEO-ers downplay the importance of E-A-T as an SEO ranking factor.

To capture this audience, integrate natural language phrases and question-based keywords (who, what, where, when, why, and how) into your content. This approach makes it more likely for your content to match voice search queries. As the popularity of voice-activated devices continues to rise, optimizing your website for voice search has become a crucial part of SEO strategy. High-quality content establishes your website as a credible source of information, building trust with your audience and authority within your industry. This credibility not only encourages visitors to return to your site but also makes other websites more likely to link to your content, further boosting your SEO efforts.

Authored by Chinasa Ferderick and Felix Johnson, the study offers insights for businesses aiming to improve their visibility on YouTube. A study by the video hosting platform Adilo revealed common factors shared by high-ranking YouTube videos. If you have experience with ranking sites in Google you will know to avoid those SEO practices. It is very important that you stay on top of your outbound link profile. Make sure that you are only linking to clean and related sites as Bing will punish you for this seriously.

Besides, you should keep in mind that while ranking on Google can help launch your business to the next level, Google will never be your paying customer. And you’ll want to check out these SEO statistics to help you boost traffic to your site. This little campaign packs quite the punch when it comes to growing your brand on social media. Related ResourceSee The Ultimate Guide to SEO Link Building to learn the tricks & techniques the experts are using to build quality links. You can apply AIOSEO’s internal linking recommendations in 1-click without manually editing each post. For example, if they use the word “compare,” they’re likely trying to decide between buying a product.

But for newer sites, and sites without a lot of authority, over-optimization can be a real drag. We won’t cover each element in detail here, but earning as many clicks as possible by optimizing these elements will go a long way. Each of the resources below should help to improve your CTR, and ultimately, your traffic. A huge hunk of Google’s job is simply spent trying to figure out what your content is “about.” This is easy for humans, but hard for computers. To accomplish this, they employ a lot of advanced techniques like Natural Language Processing (NLP), phrased-based indexing, and machine learning. Google’s job is to give people web results that satisfy their questions, so if you don’t satisfy intent, you’ll likely not rank SEO Anomaly very well for very long.